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Low-Income Consumers as a Source of Innovation

Insights from Idea Competitions in Brazilian Low-Income Communities

Low-Income Consumers as a Source of Innovation by Aline Krämer
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The dissertation shows why innovations are vital to succeed in the low-income market segment, i.e. the four billion people living on less than 8 USD per day. In particular, it explores the role low-income consumers can play in corporate innovation processes. The study tests and expands theoretical findings on user innovations and lead users in the Brazilian low-income context. The findings also aim to enhance the capacity of companies to develop new solutions for the so far untapped low-income market by leveraging the knowledge of their target group.
Springer Fachmedien Wiesbaden; February 2015
382 pages; ISBN 9783658089306
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Title: Low-Income Consumers as a Source of Innovation
Author: Aline Krämer
 
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