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Hotel-Marketing

Strategien, Marketing-Mix, Planung, Kontrolle

Hotel-Marketing by Barth Klaus
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1: Grundlagen des Hotel-Marketing.- 2: Marketing-Strategien für Hotelunternehmungen.- 3: Die Ausgestaltung des Marketing-Mix von Hotelunternehmungen.- 4: Marketing-Kontrolle.- Anlagen.
Gabler Verlag; July 2013
320 pages; ISBN 9783322896797
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Title: Hotel-Marketing
Author: Barth Klaus
 
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ISBNs
9783322896797
9783409136815