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Management: The Basics

Management: The Basics by Morgen Witzel
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Management: The Basics provides an easy, jargon-free introduction to the fundamental principles and practices of modern management. Using examples ranging from people management at Cadbury and the Enron crisis to the marketing of fried chicken in China, it explains key aspects of management, including:

* planning effective business strategy to meet goals
* how successful marketing works
* how organizations are structured and function
* how to understand corporate finance
* what affects how people work and effective human resources management
* the importance of knowledge and culture.

This informative and accessible guide is ideal for anyone who wants to understand what management is and how it works.

Taylor and Francis; August 2004
224 pages; ISBN 9781134361724
Read online, or download in secure EPUB or secure PDF format
Title: Management: The Basics
Author: Morgen Witzel
 
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