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Strategic Issues in International Retailing

Strategic Issues in International Retailing by John Dawson
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This important text takes a strategic approach, examining in-depth studies of a variety of retailers and marrying theory with practice to provide comprehensive coverage for students at every level.

Illustrating and evaluating the strategies of international retailers, developing concepts and theories that enable an understanding of international retailing and showing the contrasts in the approaches adopted by major firms in their international operations, this important text is a must-read for all those studying or working in international retail.

Taylor and Francis; August 2006
216 pages; ISBN 9781134289066
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Title: Strategic Issues in International Retailing
Author: John Dawson; Roy Larke; Masao Mukoyama
 
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ISBNs
0203639626
9780203639627
9780415343701
9781134289042
9781134289066