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Business-Driven Research and Development

Managing Knowledge to Create Wealth

Business-Driven Research and Development by Ashok S. Ganguly
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US$ 134.00
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Business-Driven Research & Development demonstrates how science and technology can be managed in order to meet well defined business directives. The book argues that it should be a fundamental business premise that the primary role of research and development is to fulfil strategic objectives, within a framework of time and cost targets. The book examines the traditional disconnection between research and development and the market place, and presents the means to derive competitive advantage through overcoming it.
Palgrave Macmillan; June 1999
217 pages; ISBN 9781403915955
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Title: Business-Driven Research and Development
Author: Ashok S. Ganguly