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Winning Reputations

How To Be Your Own Spin Doctor

Winning Reputations by Chris Genasi
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US$ 75.00
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This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
Palgrave Macmillan; October 2001
209 pages; ISBN 9781403937537
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Title: Winning Reputations
Author: Chris Genasi