The Leading eBooks Store Online 4,041,502 members ⚫ 1,330,841 ebooks

New to eBooks.com?

Learn more
Web Survey Methodology by Mario Callegaro
Buy this eBook
US$ 38.00
(If any tax is payable it will be calculated and shown at checkout.)
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

 

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

SAGE Publications; May 2015
344 pages; ISBN 9781473927292
Read online, or download in secure EPUB or secure PDF format
Title: Web Survey Methodology
Author: Mario Callegaro; Katja Lozar Manfreda; Vasja Vehovar
 
Subject categories
ISBNs
9780857028600
9781473927292
9781473927308