Web Survey Methodology

by Mario Callegaro, Katja Lozar Manfreda,

Subject categories
ISBNs
  • 9780857028600
  • 9781473927308
  • 9781473927292
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence.

 

The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.

  • SAGE Publications; May 2015
  • ISBN 9781473927308
  • Read online, or download in secure PDF or secure EPUB format
  • Title: Web Survey Methodology
  • Author: Mario Callegaro; Katja Lozar Manfreda; Vasja Vehovar
  • Imprint: SAGE Publications Ltd
Subject categories
ISBNs
  • 9780857028600
  • 9781473927308
  • 9781473927292

In The Press

The authors guide us through the whole survey process and include modern developments, such as paradata and mobile surveys. A must-have for everyone planning an online survey.

Subject categories
ISBNs
  • 9780857028600
  • 9781473927308
  • 9781473927292