The Leading eBooks Store Online 4,092,899 members ⚫ 1,343,955 ebooks

New to eBooks.com?

Learn more

Sustainability Marketing

A Global Perspective

Rating: 5.0000 - 1 votes
Sustainability Marketing by Frank-Martin Belz
Not available
US$ 43.65
(If any tax is payable it will be calculated and shown at checkout.)

The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers.

The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ‘4Ps’; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.

Wiley; Read online
Title: Sustainability Marketing
Author: Frank-Martin Belz; Ken Peattie
 
  • News
  • Contents
No entry found
Customer Reviews
Verified Buyer
What is a Verified Buyer
A Verified Buyer is a user who has purchased the reviewed product through our store.
Best Ebook service!
I needed this textbook a week before my final exam and got one here. It was very convenient, fast and easily accessible! I will definitely buy more in the future.
Subject categories
ISBNs
9781118511923
9781119966197

This edition is not for sale in your country. Here are some titles that might be what you're after...