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The Future of the Multinational Company

The Future of the Multinational Company by Julian Birkinshaw
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Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time.
  • Brings together the leading authorities in the field of global / international busi-ness.
  • Accademically rigourous but accessible ·
  • Addresses a topic of concern to practitioners and academics alike
Wiley; November 2004
284 pages; ISBN 9780470868362
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Title: The Future of the Multinational Company
Author: Julian Birkinshaw; Sumantra Ghoshal; Constantinos C. Markides; John M. Stopford; George Yip
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