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Small Data

The Tiny Clues That Uncover Huge Trends

Small Data by Martin Lindstrom
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Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the next big thing

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year in strangers’ homes, carefully observing every detail in order to uncover their hidden desires, and, ultimately, the clues to a multi-million dollar product.

Lindstrom connects the dots in this globetrotting narrative that will enthrall enterprising marketers, as well as anyone with a curiosity about the endless variations of human behavior. You’ll learn…

• How a noise reduction headset at 35,000 feet led to the creation of Pepsi’s new trademarked signature sound.
• How a worn down sneaker discovered in the home of an 11-year-old German boy led to LEGO’s incredible turnaround.
• How a magnet found on a fridge in Siberia resulted in a U.S. supermarket revolution.
• How a toy stuffed bear in a girl’s bedroom helped revolutionize a fashion retailer’s 1,000 stores in 20 different countries.
• How an ordinary bracelet helped Jenny Craig increase customer loyalty by 159% in less than a year.
• How the ergonomic layout of a car dashboard led to the redesign of the Roomba vacuum.

St. Martin's Press; February 2016
ISBN 9781466892590
Read online, or download in secure EPUB
Title: Small Data
Author: Martin Lindstrom
 
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Getting to know the consumer - Hindu Business Line
Sun, 11 Sep 2016 08:44:17 -0700
Hindu Business LineGetting to know the consumerHindu Business Line... Martin Lindstrom makes much the same point in this ...
Book review: Small Data by Martin Lindstrom - Gulf Business News
Fri, 01 Jul 2016 20:47:41 -0700
Gulf Business NewsBook review: Small Data by Martin LindstromGulf Business NewsMartin Lindstrom is a fascinating man with a ...
Is Your Company Missing Out On Small Data? - Forbes
Sun, 28 Feb 2016 03:03:03 -0800
ForbesIs Your Company Missing Out On Small Data?ForbesMartin Lindstrom is a leading consultant to the who's who of top ...