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How the Best Businesses in the World Succeed

Simplify by Richard Koch
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For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-se product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

Little, Brown Book Group; April 2016
288 pages; ISBN 9780349411859
Read online, or download in secure EPUB
Title: Simplify
Author: Richard Koch; Greg Lockwood

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