The Leading eBooks Store Online 4,293,432 members ⚫ 1,430,845 ebooks

New to eBooks.com?

Learn more

Simplify

How the Best Businesses in the World Succeed

Simplify by Richard Koch
Not for sale in
your country
Not Available

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.

Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market.

How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

Little, Brown Book Group; April 2016
288 pages; ISBN 9780349411859
Read online, or download in secure EPUB
Title: Simplify
Author: Richard Koch; Greg Lockwood
 
ISBNs
9780349411842
9780349411859

This edition is not for sale in your country. Here are some titles that might be what you're after...