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Gender and Entrepreneurship

An Ethnographic Approach

Gender and Entrepreneurship by Attila Bruni
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Entrepreneurship can be read as a cultural and economic phenomenon. In recent times, gender has become an increasing influence on entrepreneurship. This groundbreaking new study considers both gender and entrepreneurship as symbolic forms, looking at their diverse patterns and social representation. Presenting an ethnographic study of the gender structuring of entrepreneurship, this work employs three strategies:
A critical survey of gender studies which argues that entrepreneurship is a cultural model of masculinity that obstructs the expression of other models;
'Reflexive' ethnographic observation conducted in five small firms which describes how business cultures are 'gendered' and how gender is the product of a social practice;
An analysis of how discursive and narrative practices in business cultures constitute gender and entrepreneurship.
Taylor and Francis; August 2014
240 pages; ISBN 9781134262892
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Title: Gender and Entrepreneurship
Author: Attila Bruni; Silvia Gherardi; Barbara Poggio
 
ISBNs
0203698894
9780203698891
9780415352284
9781134262885
9781134262892