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Media Management

A Casebook Approach

Media Management by C. Ann Hollifield
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Media Management: A Casebook Approach provides a detailed consideration of the manager’s role in today’s media organizations, highlighting critical skills and responsibilities. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern to managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their future careers.

Accounting for major changes in the media landscape that have affected every media industry, this Fifth Edition actively engages these changes in both discussion and cases. The text considers the need for managers to constantly adapt, obtain quality information, and be entrepreneurial and flexible in the face of new situations and technologies that cannot be predicted and change rapidly in national and international settings.

As a resource for students and young professionals working in media industries, Media Management offers essential insights and guidance for succeeding in contemporary media management roles.

Taylor and Francis; August 2015
438 pages; ISBN 9781317458531
Read online, or download in secure EPUB or secure PDF format
Title: Media Management
Author: C. Ann Hollifield; Jan LeBlanc Wicks; George Sylvie; Wilson Lowrey
 
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ISBNs
1317458540
9781138901018
9781317458531
9781317458548