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We Are All Weird

The Rise of Tribes and the End of Normal

We Are All Weird by Seth Godin
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We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.

'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen

Penguin Books Ltd; September 2015
112 pages; ISBN 9780241973486
Read online, or download in secure EPUB
Title: We Are All Weird
Author: Seth Godin
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Wed, 28 Aug 2013 08:16:17 -0700
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