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Winning Minds

Secrets From the Language of Leadership

Winning Minds by Simon Lancaster
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Shhh…. Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today.

The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership.

With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain.

We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.

Palgrave Macmillan; July 2015
237 pages; ISBN 9781137465948
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Title: Winning Minds
Author: Simon Lancaster
 
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ISBNs
9781137465924
9781137465948