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Strategy and Performance

Competing through Competences

Strategy and Performance by John Mills
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In a world where customers are fickle and markets change overnight, you need to be ready to move rapidly when opportunities or threats arise - and that means knowing what your business is good at, and what it isn't. This book helps you to understand your organisation's potential, its capabilities and limitations, so when new challenges appear, you'll know how to manage your resources effectively to take advantage of them. It will show you how to build a more sustainable competitive advantage by revealing the techniques that underlie your firm's strategy, and explain how to improve and manage these resources to reinforce your strengths and ameliorate your weaknesses. Written for managers of small to medium sized businesses and industry consultants, this book also forms part of a three-volume set covering business strategy, performance, and competencies. Supporting material is available online at www.cambridge.org/9780521750301.
Cambridge University Press; June 2002
193 pages; ISBN 9780511060243
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Title: Strategy and Performance
Author: John Mills; Ken Platts; Michael Bourne; Huw Richards