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Softimage

Towards a New Theory of the Digital Image

Softimage by Ingrid Hoelzl
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With today’s digital technology, the image is no longer a stable representation of the world, but a programmable view of a database that is updated in real time. It no longer functions as a political and iconic representation, but plays a vital role in synchronic data-to-data relationships. It is not only part of a programme, but it contains its own ‘operating code’: it is a programme in itself. Softimage aims to account for that new reality, taking readers on a journey that gradually undoes our unthinking reliance on the apparent solidity of the photographic image and building in its place an original and timely theorization of the digital image in all its complexity, one that promises to spark debate within the evolving fields of image studies and software studies.
Intellect Books Ltd; September 2015
160 pages; ISBN 9781783205042
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Title: Softimage
Author: Ingrid Hoelzl; Remi Marie