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The Smarter Screen

What Your Business Can Learn from the Way Consumers Think Online

The Smarter Screen by Shlomo Benartzi
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'A must-read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age' Bill Harris, CEO of Personal Capital and former CEO of PayPal

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.

Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.

This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

Little, Brown Book Group; October 2015
256 pages; ISBN 9780349410401
Read online, or download in secure EPUB
Title: The Smarter Screen
Author: Shlomo Benartzi; Jonah Lehrer
 
ISBNs
9780349410395
9780349410401

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