The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to eBooks.com?

Learn more

Reaching the Interactive Customer

Integrated Services for the Digital World

Reaching the Interactive Customer by Mai-lan Tomsen
Buy this eBook
US$ 41.00 US$ 36.99
(If any tax is payable it will be calculated and shown at checkout.)
Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal electronics. Reaching the Interactive Customer provides critical information for business professionals who want to understand a 'connected world', linking businesses, customers, and service providers. It describes how the audience for interactive services has evolved and what that audience is looking for in consumer devices. This book also appeals to anyone who works on or is interested in Web-based technology because it paints a clear picture of how interactivity is evolving from the Internet to the next generation of interactivity with phones and televisions.
Cambridge University Press; March 2003
180 pages; ISBN 9780511075216
Read online, or download in secure PDF format
Title: Reaching the Interactive Customer
Author: Mai-lan Tomsen; Ron Faith