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Nonprofit Essentials

The Capital Campaign

Nonprofit Essentials by Julia I. Walker
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Preparation. Planning. Execution. It's all here!

Finally, a clear and compelling guide to the key components shared by all campaigns. Illuminating case studies, practical tools, proven strategies, and helpful hints displayed throughout the book highlight solutions to common stumbling blocks that can trip up even the experienced campaign professional. Emphasis is given to new tools available through the Internet, such as Web sites for prospect research and the use of electronic media to help make your organization’s case stand out among the competition.

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Wiley; December 2004
193 pages; ISBN 9780471715900
Read online, or download in secure PDF format
Title: Nonprofit Essentials
Author: Julia I. Walker
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