Strategy and Sustainability

A Hard-Nosed and Clear-Eyed Approach to Environmental Sustainability For Business


Subject categories
  • 9781137501738
  • 9781137501752
Business and environmental sustainability are not natural bedfellows. Business is about making money. Sustainability is about protecting the planet and the life forms on it. Business is measured in months, and quarters. Climate change, deforestation, and the reduction in biodiversity occur over decades or even centuries. Business is about maximising this year's profit. Sustainability often requires significant short term costs to secure a very long term benefit. It's difficult to bridge the gap.

Strategy and Sustainability encourages its readers to move beyond the hype and takes a decidedly pro-business, fact based point of view, recognizing the complexity of the issues at hand and the strategic choices businesses can make. It blends the work of some of the leading academic thinkers in the field with practical examples from a variety of business sectors and geographies and offers a roadmap with which Sr. Management might think about engaging with the topic, not to save the planet but to fulfil its medium and long term responsibility to shareholders and other stakeholders.
  • Palgrave Macmillan; September 2015
  • ISBN 9781137501752
  • Read online, or download in secure PDF format
  • Title: Strategy and Sustainability
  • Author: Michael Rosenberg
  • Imprint: Palgrave Macmillan
Subject categories
  • 9781137501738
  • 9781137501752

In The Press

"If it's not safe, it's not sustainable. If it's not sustainable, it has no future. For those that understand the laws of successful industry, putting these practices into action is the foundation for a successful business."
- Mark Cutifani, Chief Executive, Anglo American plc

'Strategy and Sustainability reads very well and the blend of facts, views, and historical and technical data is a source of continuous inspiration. The recognition that perceptions and realities are highly influenced by regional and developmental factors makes the book very insightful.'
- José Lopez, Former Executive Vice President for Worldwide Operations, Nestlé, Member of the Executive Committee, World Business Council for Sustainable Development

"Sustainability is a central dimension of good corporate governance. Mike Rosenberg's book provides an excellent framework and real cases on how senior executives and board members should include sustainability in strategic discussions.'
- Jordi Canals, Dean, IESE Business School

'Strategy and Sustainability provides an excellent overview of the sustainability discussion, its development, and its relevance for businesses. It illustrates the different perspectives from senior management and environmental groups, helps to identify relevant issues, und assess strategic options. Accompanied by real business examples, Michael Rosenberg's book provides a holistic and good read about the different challenges to bridge the gap between the traditional business perspective and stakeholder expectations.'
- Uwe Bergmann, Director Sustainability Management, Henkel

"Michael Rosenberg's encyclopaedic description of the issues that must be overcome in making environmental sustainability an important business priority nicely accomplishes his objective for the book: helping business and its critics to understand each other's perspective so that a feasible, implementable set of actions can be taken to ensure the long-term future of the earth."
- Jeffrey Pfeffer, Thomas D. Dee II Professor of Organizational Behavior, Graduate School of Business, Stanford University and author of Power: Why Some People Have It—and Others Don't

About The Author

Mike Rosenberg is an Assistant Professor at IESE Business School which has campuses in Barcelona, Madrid, New York, and Munich. Professor Rosenberg joined the faculty at IESE (Barcelona) after working for more than 15 years as a Management Consultant for companies such as Arthur D. Little, A.T. Kearney and Heidrich & Struggles. The bulk of Professor Rosenberg's consulting experience was in the Automotive Industry where he led project teams working in all aspects of the business in Europe, North America, and Asia.

As an Academic, Professor Rosenberg lectures on Strategy, Globalization, and Sustainability in IESE's MBA and executive programs. He is also Academic Director of a number of the school's executive education programs. IESE has been ranked in the top 3 for its custom executive education programmes by the FT for the last three years. In addition to his work in Academia, Professor Rosenberg routinely consults with leading international companies and is asked to speak on topics relating to scenario planning, sustainability, and managing global firms.