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Always Think Big by Jim McIngvale
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By promising same-day delivery and delighting customers, "thinking big" Mack turned an ordinary business into an all-American success story. At the same time, he earned a reputation as a consummate promoter, a civic contributor, and a devoted philanthropist.
Mack's many accomplishments enable him to provide a powerful message, including seven principles for business owners, managers, and employees at every level. Always Think Big provides Mack's tips, pointers, and principles that anyone can use to improve his or her approach to customer service, marketing, and managing.
Dearborn Trade Publishing; April 2002
256 pages; ISBN 9781597340922
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Title: Always Think Big
Author: Jim McIngvale; John Ivancevich; Thomas Duening
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