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Beyond the Brand

Why Engaging the Right Customers is Essential to Winning in Business

Beyond the Brand by John Winsor
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US$ 25.00
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Learn what some of the most forward-thinkng companies today - from Hewlett-Packard to Nike - do to develop aggressive, innovative growth.
Dearborn Trade Publishing; September 2004
293 pages; ISBN 9781597340946
Read online, or download in secure PDF format
Title: Beyond the Brand
Author: John Winsor
 
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The end of crowdsourcing, long live crowdsourcingDigidayI started writing about co-creation and collaboration in 2003 in my ...