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Brandscendence

Three Essential Elements of Enduring Brands

Brandscendence by Kevin A. Clark
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US$ 23.00
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In Branscendence, author Kevin Clark uses success stories and case studies to illustrate his theory on the 3 essentials elements enduring brands must manage.
Dearborn Trade Publishing; August 2004
277 pages; ISBN 9781597340977
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Title: Brandscendence
Author: Kevin A. Clark