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Cause Marketing

How to build a powerful cause marketing program that wins customer loyalty and boosts profits.

Cause Marketing by Joe Marconi
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US$ 25.00
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Draws important distinctions between a business embracing a cause and the broader issues relating to social responsibility. Marconi outlines what a commitment to socially responsible business and marketing can mean in terms of a company's image, reputation, market share, and profitability
Dearborn Trade Publishing; August 2002
240 pages; ISBN 9781597340984
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Title: Cause Marketing
Author: Joe Marconi