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Credibility Marketing

Credibility Marketing by Larry Chambers
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In practically every industry, those who become the most successful are recognized as experts in their respective fields. Larry Chambers, a prolific author and credibility marketing expert, shows professionals how to increase their image and visibility via media exposure, as a result separating themselves from the competition.

Instead of traditional sales calls and requests for referrals, Chambers emphasizes simple ways readers can use the media and other outlets to showcase their expertise to the appropriate audiences. The result eliminates wasted time spent cold calling prospects. Ideally, prospects will contact readers with requests to do business.
Dearborn Trade Publishing; November 2001
271 pages; ISBN 9781597341028
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Title: Credibility Marketing
Author: Larry Chambers