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Everyone Is a Customer

Everyone Is a Customer by Jeffrey Shuman
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Progressive companies claim to focus on customers, yet too few understand how to profitably deliver what their customers truly value. Award winning business architects, Jeffrey Shuman and Janice Twombly have developed a proven method for measuring the value of every relationship. It is a method specifically designed for today's era of collaborative business.
Dearborn Trade Publishing; August 2002
234 pages; ISBN 9781597341073
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Title: Everyone Is a Customer
Author: Jeffrey Shuman; Janice Twobly; David Rottenberg