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From Selling to Serving

The Essence of Client Creation

From Selling to Serving by Lou Cassara
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Many people in advisory roles-financial representatives, attorneys, brokers and bankers are at crossroads. The old model of relating to clients based on controlling them is no longer effective. From Selling to Serving offers another way, a way to create significant and rewarding client relationships.
Dearborn Trade Publishing; May 2004
272 pages; ISBN 9781597341103
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Title: From Selling to Serving
Author: Lou Cassara