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Let Them Eat Cake

Marketing Luxury to the Masses - As well as the Classes

Let Them Eat Cake by Pamela Danziger
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US$ 27.00
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In Let Them Eat Cake: Marketing Luxury to the Masses As Well as the Classes, readers will get the first research-based study of the 15 million truly affluent households that make up the leading edge of the new luxury market. Pamela Danziger notes that the luxury market is changing radically from the conspicuous-consumption consumers of the 1990s. Danziger conducted a two-year research study of luxury consumers with incomes of $75,000 and above and discovered a totally new type of luxury consumer. Called the "butterflies," these most affluent of affluent consumers have emerged from their luxurious cocoons and are turning their focus from the home to the outside world.
Dearborn Trade Publishing; December 2004
325 pages; ISBN 9781597341219
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Title: Let Them Eat Cake
Author: Pamela Danziger
  • News
New Luxury Target for Mass-Market Brands - Furniture World Magazine (press release)
Thu, 23 Apr 2015 14:34:05 -0700
Furniture World Magazine (press release)New Luxury Target for Mass-Market BrandsFurniture World Magazine (press release)Pamela ...