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Marketing to the Campus Crowd

Everything You Need to Know to Capture the $200 Billion College Market

Marketing to the Campus Crowd by David A. Morrison
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Whether you're an experienced college marketer or new to the field, Marketing to the Campus Crowd is required reading for any company eager to boost its bottom line and establish long-term brand loyalty. Industry expert and consultant David A. Morrison discusses the three most common mistakes, over 22 different traditional and emerging marketing channels, "Best in Class" case studies, and the underlying drivers of market behavior.
Dearborn Trade Publishing; May 2004
272 pages; ISBN 9781597341288
Read online, or download in secure PDF format
Title: Marketing to the Campus Crowd
Author: David A. Morrison
 
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