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Marketing to Women

How to Understand, Reach, and Increase Your Share of the Largest Market Segment

Marketing to Women by Martha Barletta
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According to marketing authority Martha Barletta, companies that fail to recognize the power of the woman buyer are leaving money on the table. In her book, Marketing to Women: How to Understand, Reach, and Increase Your Share of the Largest Market Segment, marketing expert Martha Barletta presents a compelling business case for why marketing professionals, men and women alike, should allocate real dollars and undivided attention to the largest untapped market in the world: women. She then explains why and how women reach different brand purchase decisions than men, and provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Dearborn Trade Publishing; December 2002
288 pages; ISBN 9781597341295
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Title: Marketing to Women
Author: Martha Barletta
 
Subject categories
ISBNs
1597341290
9780793159635
9781597341295