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Permission Based E-mail Marketing

Permission Based E-mail Marketing by Kim MacPherson
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US$ 24.95
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In a clear, lively tone, author and e-mail marketing expert, Kim MacPherson covers the specifics of a new breed in advertising. MacPherson draws from a large pool of material and sources to present a well rounded approach to advertising, including ways "opt in" (permission based e-mail) can be used to retain customers and acquire new clients.
Dearborn Trade Publishing; March 2001
279 pages; ISBN 9781597341349
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Title: Permission Based E-mail Marketing
Author: Kim MacPherson