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Prime Solution

Close the Value Gap, Increase Margins, and Win the Complex Sale

Prime Solution by Jeff Thull
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A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today's complex B2B environment.

The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers.
Dearborn Trade Publishing; December 2004
245 pages; ISBN 9781597341394
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Title: Prime Solution
Author: Jeff Thull