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Relationship Advantage

Become a Trusted Advisor and Create Clients for Life

Relationship Advantage by Tom Stevenson
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Corporations, it seems, are always seeking the "silver bullet" that will create intimacy with customers. But most efforts fail from the moment they begin, say respected consultants, Tom Stevenson and Sam Barcus. The reason? Accountability for program leadership is placed on the sales force rather than on the executives and senior managers who have a more seasoned business perspective.
For the first time ever, Stevenson and Barcus outline the relationship-building processes used successfully by professional consulting firms.
Dearborn Trade Publishing; September 2003
272 pages; ISBN 9781597341448
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Title: Relationship Advantage
Author: Tom Stevenson; Sam Barcus