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Strategies That Win Sales

Best Practices of the World's Leading Organizations

Strategies That Win Sales by Mark Marone
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Today's complex selling environment has altered the definition of what it takes to be truly successful. Companies need to do more, more, more: grow more revenue, add more customers, and utilize more marketing channels.
Sales performance consultants Mark Marone and Seleste Lunsford, and the team at AchieveGlobal, identified 17 business-to-business (B2B) and business-to-consumer (B2C) organizations from various industries that have successfully and aggressively pursued and implemented cutting-edge global solutions to these issues. They then conducted in-depth phone and face-to-face research with 150 individuals from the high-performing sales organizations, including Marriott International, HP, Office Depot, Sprint PCS, Yellow Book USA, Ingersol Rand, Fuji-Xerox, and TD Waterhouse.
Dearborn Trade Publishing; December 2004
277 pages; ISBN 9781597341585
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Title: Strategies That Win Sales
Author: Mark Marone; Seleste Lunsford