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Product Innovation

Leading Change through Integrated Product Development

Product Innovation by David L. Rainey
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Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product development (NPD) process. The purpose of the book is to describe, assess and apply the latest constructs, methods, techniques and processes to enable managers, professionals, and practitioners to be more effective in designing, developing and commercializing new products and services. It provides guidance and support in formulating and executing NPD programs for business practitioners and MBA students. The book is written from an Integrated Product Development (IPD) perspective, linking all aspects of marketing, costing and manufacturing into the development process even before the first prototype is built. It covers the advanced tools necessary to achieve this such as virtual prototyping and fully integrated business systems, and explains the changes needed to organizational structure and thinking.
Cambridge University Press; June 2008
641 pages; ISBN 9780511111945
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Title: Product Innovation
Author: David L. Rainey
 
ISBNs
0511111940
9780511111945
9780521066013
9781316171882