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The Business of Streaming and Digital Media

The Business of Streaming and Digital Media by Dan Rayburn
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This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
Taylor and Francis; August 2012
240 pages; ISBN 9781136036811
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Title: The Business of Streaming and Digital Media
Author: Dan Rayburn; Michael Hoch
 
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