The Leading eBooks Store Online 4,272,009 members ⚫ 1,419,367 ebooks

New to

Learn more

Programming for TV, Radio & The Internet

Strategy, Development & Evaluation

Programming for TV, Radio & The Internet by Lynne Gross
Buy this eBook
US$ 77.95
(If any tax is payable it will be calculated and shown at checkout.)
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule shows on the lineup? What do you do if a series is in trouble? The answers to these questions, and many more, can be found in this comprehensive, in-depth look at the roles and responsibilities of the electronic media programmer. Topics include: Network relationships with affiliates, the expanded market of syndication, sources of programming for stations and networks, research and its role in programming decisions, fundamental appeals to an audience and what qualities are tied to success, outside forces that influence programming, strategies for launching new programs or saving old ones. Includes real-life examples taken from the authors' experiences, and 250+ illustrations!
Taylor and Francis; November 2012
344 pages; ISBN 9781136068850
Read online, or download in secure EPUB or secure PDF format
Title: Programming for TV, Radio & The Internet
Author: Lynne Gross; Brian Gross; Philippe Perebinossoff
  • News
  • Contents
No entry found