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Innovating Strategy Processes

Innovating Strategy Processes by Steven W. Floyd
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Innovating Strategy Process presents a series of reflective essays by established and emerging scholars on the subject of innovation, considering it both as an outcome of strategy and as a process in itself.
  • Contains new ideas and rich case descriptions that will trigger creative thinking about how to design a more innovative strategy process.
  • Offers new conceptual frameworks for analyzing and designing strategy process.
  • Addresses cutting-edge topics, such as play as the means and art as the impetus for strategy-making; the role of emotion in new venture decision-making; and science and entrepreneurship as a source of innovative strategies.
  • Signals the future direction of the field.
Wiley; February 2009
290 pages; ISBN 9781405142564
Read online, or download in secure PDF format
Title: Innovating Strategy Processes
Author: Steven W. Floyd; Johan Roos; Claus D. Jacobs; Franz W. Kellermanns
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