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Mass Media and Drug Prevention

Classic and Contemporary Theories and Research

Mass Media and Drug Prevention by William D. Crano
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This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout.

The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.
Taylor and Francis; November 2001
256 pages; ISBN 9781135662073
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Title: Mass Media and Drug Prevention
Author: William D. Crano; Michael Burgoon; Stuart Oskamp
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