The Leading eBooks Store Online 4,277,016 members ⚫ 1,420,949 ebooks

New to

Learn more

Contemporary Consumption Rituals

A Research Anthology

Contemporary Consumption Rituals by Cele C. Otnes
Buy this eBook
US$ 66.95
(If any tax is payable it will be calculated and shown at checkout.)

Bringing together scholars in consumer behavior, history, anthropology, religious studies, sociology, and communication, this is the first interdisciplinary anthology spanning the topic of ritual studies. It offers a multifaceted exploration of new rituals, such as Celebrating Kwanzaa, and of the ways entrenched rituals, such as Mardi Gras, gift giving, and weddings have changed. Moreover, it examines the influence of both cultures and subcultures, and will enhance our understanding of why and how consumers imbue goods and services with meaning during rituals.

In this volume, the first in the Marketing and Consumer Psychology series:

  • a religious studies scholar talks about the media representation of ritual;
  • communication scholars discuss the transformational aspects of rituals surrounding alcohol consumption;
  • a marketing scholar demonstrates the relevance of organizational behavior theory to understanding gift-giving rituals in the workplace; and
  • a historian describes how the marketing of Kwanzaa was so integral to its successful adoption.
Taylor and Francis; May 2004
360 pages; ISBN 9781135635619
Read online, or download in secure EPUB or secure PDF format
Title: Contemporary Consumption Rituals
Author: Cele C. Otnes; Tina M. Lowrey
  • News
  • Contents
No entry found