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The Theory and Practice of Revenue Management

The Theory and Practice of Revenue Management by Kalyan T. Talluri
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Revenue management (RM) has emerged as one of the most important new business practices in recent times.

This book is the first comprehensive reference book to be published in the field of RM.

It unifies the field, drawing from industry sources as well as relevant research from disparate disciplines, as well as documenting industry practices and implementation details.

Successful hardcover version published in April 2004.

Springer US; February 2006
731 pages; ISBN 9780387273914
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Title: The Theory and Practice of Revenue Management
Author: Kalyan T. Talluri; Garrett J. van Ryzin
 
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ISBNs
0387273913
9780387273914
9781402077012