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Consumer Research

Postcards From the Edge

Consumer Research by Stephen Brown
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Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Taylor and Francis; Read online
Title: Consumer Research
Author: Stephen Brown; Darach Turley
 
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