The Leading eBooks Store Online 4,166,437 members ⚫ 1,355,809 ebooks

New to

Learn more

Consumer Research

Postcards From the Edge

Consumer Research by Stephen Brown
Buy this eBook
US$ 76.95
(If any tax is payable it will be calculated and shown at checkout.)
Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research
Taylor and Francis; June 2005
427 pages; ISBN 9781134690039
Read online, or download in secure PDF format
Title: Consumer Research
Author: Stephen Brown; Darach Turley
  • News
  • Contents
No entry found