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Print, Broadcast, and Public Relations

Mediawriting by W. Richard Whitaker
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Designed for those who will be writing in the new multimedia environment, MediaWriting explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Unlike other books - which talk about writing and the differences among the three writing styles - this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. From a basis in writing news and features for print media, it moves on to writing for broadcast news media. Finally, it introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. The authors explain the "hows" of media writing, as well as the "whys" through a discussion of the theoretical aspects of communication, an examination of legal and ethical issues, and an analysis of what makes news and how it is written and reported. In addition, th
Lawrence Erlbaum Associates; January 2004
449 pages; ISBN 9781135620431
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Title: Mediawriting
Author: W. Richard Whitaker; Janet E. Ramsey; Ronald D. Smith