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The Business of Healthcare Innovation

The Business of Healthcare Innovation by Lawton Robert Burns
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The Business of Healthcare Innovation is the first wide-ranging analysis of business trends in the manufacturing segment of the health care industry. In this leading edge volume, Professor Burns focuses on the key role of the 'producers' as the main source of innovation in health systems. Written by professors of the Wharton School and industry executives, this book provides a detailed overview of the pharmaceutical, biotechnology, genomics/proteomics, medical device and information technology sectors. It analyses the market structures of these sectors as well as the business models and corporate strategies of firms operating within them. Most importantly, the book describes the growing convergence between these sectors and the need for executives in one sector to increasingly draw upon trends in the others. It will be essential reading for students and researchers in the field of health management, and of great interest to strategy scholars, industry practitioners and management consultants.
Cambridge University Press; August 2005
399 pages; ISBN 9780511128400
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Title: The Business of Healthcare Innovation
Author: Lawton Robert Burns
 
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The Business of Healthcare Innovation: How New Products Come to Market - Knowledge@Wharton (subscription)
Sun, 08 Apr 2007 18:42:11 -0700
The Business of Healthcare Innovation: How New Products Come to MarketKnowledge@Wharton (subscription)When Lawton Robert Burns, ...
ISBNs
0511128401
9780511128400
9780521547680