The Leading eBooks Store Online 4,173,809 members ⚫ 1,357,844 ebooks

New to eBooks.com?

Learn more

One Billion Customers

Lessons from the Front Lines of Doing Business in China

One Billion Customers by James McGregor
Buy this eBook
US$ 12.99
(If any tax is payable it will be calculated and shown at checkout.)
It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge -- nothing is as it seems and nothing about doing business in China is easy.
Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.
Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.
One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned -- from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruption greases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.
Free Press; October 2005
336 pages; ISBN 9780743282451
Read online, or download in secure EPUB
Title: One Billion Customers
Author: James McGregor
 
  • News
Four Best Books on China Business - China Law Blog (blog)
Tue, 15 Mar 2016 12:57:31 -0700
China Law Blog (blog)Four Best Books on China BusinessChina Law Blog (blog)So to me this list is not necessarily THE four books ...
11 books and one film that explain modern China - Minnesota Public Radio News
Wed, 08 Jul 2015 09:02:49 -0700
Minnesota Public Radio News11 books and one film that explain modern ChinaMinnesota Public Radio NewsEarlier this summer, I was ...
The James McGregor Interview: A Self-Examination for China - CKGSB Knowledge
Tue, 29 Oct 2013 02:43:21 -0700
CKGSB KnowledgeThe James McGregor Interview: A Self-Examination for ChinaCKGSB KnowledgeJames McGregor is Chairman of global ...
ISBNs
0743282450
9780743258418
9780743282451