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Leading Strategic Change

Breaking Through the Brain Barrier

Leading Strategic Change by J. Stewart Black
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Of organizations that seek strategic change, 70% fail. In Leading Strategic Change,now in paperback, leading consultants J. Stewart Black and Hal B. Gregersen examine the core problem: organizations fail to change because individuals fail to change. Black and Gregersen identify the "brain barriers" that keep strategic change from success--failure to see, failure to move, and failure to finish--and offer a start-to-finish strategy for helping others change how they view their goals and the steps they must take to achieve them. This book systematically shows you how to implement the single change that makes all the others possible: redirecting individuals' ideas and expectations to be aligned with the new direction of the company.

Pearson Education; June 2003
224 pages; ISBN 9780132703932
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Title: Leading Strategic Change
Author: J. Stewart Black; Hal Gregersen
 
ISBNs
0132044781
9780131303195
9780132044783
9780132703932