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Clued In

How to Keep Customers Coming Back Again and Again

Clued In by Lewis Carbone
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US$ 34.99
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Good, bad, or indifferent, every customer has an experience with your company and the products or services you provide. But few businesses really manage that customer experience, so they lose the chance to transform customers into lifetime customers.  In this book, Lou Carbone shows exactly how to engineer world-class customer experiences, one clue at a time.

Carbone draws on the latest neuroscientific research to show how customers transform physical and emotional sensations into powerful perceptions of your business... perceptions that crystallize into attitudes that dictate everything from satisfaction to loyalty. And he explains how to assess and audit existing customer experiences, design and implement new ones... and "steward" them over time, to ensure that they remain outstanding, no matter how your customers change.

Pearson Education; May 2004
304 pages; ISBN 9780132703840
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Title: Clued In
Author: Lewis Carbone
 
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ISBNs
0132044722
9780132044721
9780132703840
9780137071128