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The Alignment Effect

How to Get Real Business Value Out of Technology

The Alignment Effect by Faisal Hoque
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The Alignment Effect offers managers a systematic blueprint for demanding real accountability and bottom-line business results from their IT investments. Using actual case studies, Faisal Hoque introduces Business Technology Management, a comprehensive approach to aligning technology with business objectives, increasing the efficiency of technology investments, and dramatically reducing the financial and operational risks associated with business and technical change.

Pearson Education; August 2002
272 pages; ISBN 9780132044646
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Title: The Alignment Effect
Author: Faisal Hoque
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